1 John 2:15-17 cautions us not to love the world or the things in it. Why? Because it will lead us to a dead end. The things the world have to offer appeals to our sinful nature; lust of the flesh, lust of the eyes, and pride of life. Yes, they bring temporary satisfaction, but they also lead to eternal separation from God. Is it worth it? I think it appropriate to answer this question with the words of scripture, “what does it profit a man to gain the world and loose his soul?” (Mark 8:36)
The devil is a great marketer. He knows what will appeal to our sinful nature and he puts the commercial in front of us EVERYDAY! We cannot be passive, we must actively combat the schemes of the enemy. To not love the world, I must first cling to God and put Him in His proper place as Lord! This is not a one-time declaration but a daily reality! What are you doing DAILY to draw close to God? Are you praying to Him, are you reading His word and then responding in obedience? My prayer is that we will not be lulled to sleep pursuing pleasure but that we will remain awake knowing that eternity is at stake.